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Privacy Policy

Introduction

At Mr Basil Drinks, your privacy is a top priority. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or interact with us online or offline. Mr Basil Drinks is a basil seed beverage brand operated under London Juice Company Ltd (“we”, “us”, “our”), registered in the United Kingdom. By using our website or services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the website.

How We Use Your Information

We use your personal data to:

  • Respond to your messages, enquiries and sample or quotation requests
  • Process and manage trade or distributor discussions
  • Improve our website content, layout, and user experience
  • Analyse how visitors use our site and measure marketing performance
  • Send you updates about our products, promotions or news (where permitted)
  • Comply with legal, regulatory, and audit requirements
We only collect and use your personal information where we have a lawful basis, such as consent, legitimate interest, or contractual necessity.

Data Security

We take reasonable technical and organisational measures to protect your personal data against:

  • Unauthorised access or disclosure
  • Unlawful processing
  • Accidental loss, destruction, or damage
Our website and systems are regularly reviewed to identify and address potential vulnerabilities. However, no method of transmission over the internet is 100% secure, so we cannot guarantee absolute security. We do not process payment card data directly on the Mr Basil Drinks site. Trade and distributor payments are handled through agreed channels outside the public website.

Google & Other Services

We may use analytics tools (such as Google Analytics or similar services) to better understand how visitors use the site and to improve performance and content. If we enable advertising or remarketing services in the future, we will update this Privacy Policy accordingly and ensure compliance with applicable rules.

Children’s Privacy

Our website and products are not targeted at children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us so we can delete the information as required.

Email & Marketing (CAN-SPAM & Similar Rules)

If you receive marketing emails from us:

  • The message will clearly identify our company as the sender
  • We will include our valid physical address
  • You will always have a clear unsubscribe or opt-out option
If you no longer wish to receive marketing communications, you can unsubscribe directly from the email or contact us to remove your details.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in law or regulations
  • New services, products, or website features
  • Internal policy updates
The latest version will always be available on our website with the updated “Last updated” date. Continued use of the site after such changes means you accept the revised Policy.

Cookies

Yes, we use cookies.
Cookies are small text files placed on your device through your web browser. They help us:

  • Remember your preferences and language choices
  • Understand how visitors use the website
  • Improve performance and usability
You can set your browser to alert you when a cookie is being placed or to block cookies altogether. However, some parts of the site may not function properly if cookies are disabled.

What Information We Collect

We may collect the following types of information:

a] Information you provide directly
When you contact us, request information, subscribe to updates, or send trade/wholesale enquiries, we may collect:
  • Name and surname
  • Email address
  • Phone number / WhatsApp
  • Company name and role
  • Country and delivery address (for trade/logistics purposes)
  • Your enquiry details and preferences
b] Automatically collected information
When you visit our website, we may automatically collect:
  • IP address and approximate location
  • Browser type and device information
  • Pages viewed and time spent on the sitep
  • Referring URLs and click behaviour
This information is typically collected via cookies and analytics tools.

Third-Party Disclosure

We do not sell or trade your Personally Identifiable Information to unrelated third parties.
We may share your information only with:

  • Logistics and shipping partners (to arrange deliveries)
  • IT and hosting providers who support our website
  • Professional advisors (law, audit, compliance) where necessary
  • Government or regulatory bodies, if required by law
All such partners are required to handle your data securely and use it only for the agreed purposes. We do not use the website to promote unrelated third-party products or services.

Do Not Track (DNT) Signals

If your browser sends a Do Not Track (DNT) signal, we will not use data for targeted advertising or behavioural tracking based on that signal. Some basic, non-identifiable analytics may still run to maintain site performance.

Fair Information Practices & Data Breaches

In line with Fair Information Practice principles:

  • If a data breach occurs that may affect your rights or freedoms, we will notify you within a reasonable period (and in any case within timeframes required by law).
  • We will also take steps to investigate, limit impact and prevent a recurrence.
    • You may have rights under UK GDPR and similar regulations, including the right to:
  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion (where legally possible)
  • Restrict or object to certain processing activities
    • To exercise these rights, please contact us using the details below.

International Transfers

Because Mr Basil Drinks is distributed in multiple regions, your data may be stored or processed outside your home country. When we transfer personal data internationally, we use appropriate safeguards (for example, Standard Contractual Clauses or equivalent protections) to keep your data secure.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, you can contact us at: